THE MATHThe Alpharetta Mortgage Math That Saves Real Money
In Alpharetta, where the median home price sits around $620K and buyers often compete in fast-moving pockets like Avalon, the wrong loan choice can cost thousands. A mortgage broker in Alpharetta helps you compare pricing across hundreds of wholesale lenders instead of guessing on a single bank quote. That matters in a tech-heavy North Fulton market where timing, cash to close, and monthly payment all affect your buying power. The goal is simple: find the structure that fits your budget, your timeline, and the way you plan to live in Alpharetta.
What Is Your Bank’s Retail Mortgage Rate?
✖Rate: 6.875% (one lender, no competition)
✖Monthly payment: $2,069 principal & interest
✖Total interest over 30 years: $429,840
✖Close timeline: 40-50 days is standard
✖Denied? Start over at another bank from scratch
How Does the PierPoint Wholesale Rate Compare?
✔Rate: 6.25% (hundreds of lenders competed for it)
✔Monthly payment: $1,940 principal & interest
✔Total interest over 30 years: $383,400
✔Close timeline: 26 days average
✔One application covers every lender — if one says no, another says yes
That is a $129/month difference — $1,548 per year, $46,440 over the life of the loan. Same house. Same loan amount. Same borrower. Same credit score. The only variable is who shopped the rate.
Where Does the Mortgage Rate Spread Actually Go?
Banks profit on the spread between their wholesale cost and the retail rate they quote you. That spread is their margin — and it is substantial. On a $400,000 loan, a 0.375% markup translates to $1,500 per year in extra interest the borrower never needed to pay. Over a 7-year average hold period, that single markup costs $10,500.
What Is the $36 Billion Bank Markup on Mortgages?
Multiply that across the 3.5 million purchase mortgages originated annually in the United States, and the retail banking markup extracts roughly $36 billion per year from borrowers who simply did not know wholesale pricing existed. The wholesale channel has been available since the 1990s, but most consumers have never heard of it — because banks spend $14 billion annually on advertising, and brokers do not.
How Does PierPoint Eliminate the Mortgage Rate Spread?
PierPoint gives you direct access to wholesale pricing — the same rates banks pay, before they mark them up. PierPoint gets compensated by the lender who wins your loan, not by you. Your total cost for rate shopping, underwriting management, and closing coordination: $0. This is not a promotional offer. It is the permanent business model of wholesale mortgage lending.